AE Public Relations
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Member International Association of Business Communicators
Member, Toronto Board of Trade
When you combine the best practices of Marketing with those of Corporate Communications, the results can be very powerful. A well-researched marketing plan can successfully position your organization's brand in the marketplace and distinguish it from your competition to attract your key target audiences and persuade them to purchase your products or services. When you integrate a communications strategy into that mix you can strengthen your brand and bolster sales by skillfully leveraging all your communications channels to deliver your consistent messages to all your target audiences. I've led a number of marketing and communications departments and witnessed firsthand how a well-executed marketing and communications plan can energize an organization and encourage all the operational areas to play a critical role in attracting the positive exposure that increases market share.
My Services
Here are the services I can provide for you: develop an integrated marketing and communications strategy for your organization, create a strategy to increase revenue through membership campaigns, product launches, or direct mail campaigns; develop programs to attract and retain clients, create communications vehicles to develop solid relationships with your clients, or help build an effective website to communicate with your clients. I can apply my marketing communications savvy to your projects -- big or small.