Media Relations
AE Public Relations
My Track Record
Canada Life - Media Retainer
I joined forces with another colleague to work on a temporary media retainer to provide support to Canada Life while they determined the best way to staff their media function.
While I was working on their behalf, they added a new medical service to their critical illness insurance called Best Doctors. With Best Doctors built into the plan, a policyholder could now get a lump sum payment and automatically access a second medical opinion from Harvard-based physicians about their condition following diagnosis. Further, Best Doctors would provide the names of three top medical specialists (as ranked by other physicians) for treating their condition locally, in the nearest urban centre or with the top- ranked physician in the world.
The media strategy we developed was overwhelmingly successful. Nationwide, more than 3 million Canadians heard the Critical Illness/Best Doctors story.
The client, a critical illness product specialist with 22-years at Canada Life, received a direct call from the president and CEO of Canada Life expressing his congratulations and personal interest in the program. This was the first call the client ever received from the president.
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