AE  Public Relations

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Media Relations

Media Relations

 

My Track Record

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Easter Seal - Ontario

In 2002, teamed up with another colleague to develop and execute a media plan for Easter Seal to promote their 80th anniversary during March is Easter Seal Month, their annual fundraising campaign. Conducted personal phone pitches to every media outlets across Ontario to promote the various province-wide events.. This contributed to impressive pick up in all communities.

I also had the privilege of handling publicity for official spokespeople Don Ferguson and Roger Abbott from the Royal Canadian Air Farce, who host the annual fundraising telethon. I approached the media to secure guest appearances. Together we obtained over two hours of coverage on City TV's BreakFast Television, The Ted Woloshyn Show on New Talk 1010 CFRB, and Roger, Rick and Marilyn on CHUM.

Our clients sent us a letter of congratulations on the success.

 

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