AE  Public Relations

                    

What do I do?

What do I do?

What do I do?

What do I do?

What do I do?

What do I do?

 

  Media  Relations

I've chased my fair share of news stories as a general news reporter at many news organizations across Ontario. I have a track record at developing media strategies that capture the media's attention because I understand their needs and only pitch stories that are relevant to your audience as well as theirs.

My Services

I can develop a media plan to increase your organization's profile;  research the needs of your key audiences and develop key messages to attract their attention; identify and train appropriate spokespeople to speak to them, research and develop a qualitative list of media outlets/contacts specifically geared to them, develop a media kit that’s easily adapted to suit print, broadcast and online media outlets, pitch your ideas to media, and arrange media monitoring to measure our success. No project is too big or too small.

AE Public Relations acts as the public relations firm for NCR Canada. Alix works with the president and the senior team to leverage strategic communications to elevate their brand and support sales initiatives. Some of our recent project include.

• Introduced new president to business media and secured excellent national media coverage.  Developed relationships with key industry media to help raise awareness of importance of self-service
• Developed PR plan for two global CEO visits to Canada which included planning an executive roundtable with top business leaders. Secured media interview on Headline, Business News Network’s flagship show where they dedicated the entire half hour to NCR and self-service.  View clip
• Successfully executed a PR plan to promote NCR Canada first Innovation Forum where they launched the first self-service solution to reduce wait times in Canadian emergency departments.  Media coverage: Wall Street Journal, IT Business, Computer Dealer News, CHCH TV, IT business, Mississauga News, etc.