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Created by Alix Edmiston © 2009 Alix Edmiston PR All Rights Reserved
An Integrated PR Approach Combining
You can't run a business if the right people don't know that you exist. You can't sell your product or service if consumers aren't sure how it will benefit them. Your have to place your organization in front of the right target audience if you want them to distinguish you from the competition and take the desired action.
You can't do this by placing the odd advertisement and unleashing a sales force who aren't trained to spread a consistent message. If you want to build or enhance a strong profile in the marketplace you need a strong public relations strategy with measurable objectives that tap into the promotional talents of your in house experts.
Why PR? It will get the right people to notice you. It's also measurable, and, if done effectively, it will help you successfully reach your targets whatever they are. Most importantly, it can be designed to match any budget.
Helping Organizations Build or Enhance their Profile?
For over 20 years I've been leading projects within corporations like Royal Bank or NCR or not for profit organizations like Easter Seal or the Institute of Chartered Accountants of Ontario (ICAO), helping them understand how a positive public profile is directly linked to healthy profits. Whether you want to build a profile, enhance one or introduce something new to the marketplace, you want to spread your message as effectively and far as wide as possible.