What do I do?

What do we do?

WHO ARE WE? WHAT DO WE DO? News Client References Contact Me

Member International Association of Business Communicators

Member, Toronto Board of Trade

An Integrated PR Approach

Helping Organizations Build or Enhance their Image

The role of the business leader continues to transform dramatically. In the old days leaders were shielded. They could just close their office door and get down to the business of running the business. Communication flowed one way -- based on what they wanted to share. Those days are gone.

Advances in technology have spawned so many channels to share information, and everyone is using them to talk about whatever they want. They’re updating their status on Facebook or they’re tweeting, blogging, texting, and uploading to You Tube. A corporate reputation has never been more fragile. One explosive tweet or You Tube upload could put your organization on high alert.

When that happens, who’s responding to the threat or opportunity? Let’s hope the leader is trained to address the various stakeholders – employees, clients, media, stockholders. The threat may become the one incident that defines your company’s reputation – for good or bad. The focus on my practice is partnering with leaders to develop public relations strategies designed to help leaders reach all of their important stakeholders via the appropriate communications channels to elevate your company’s reputation or deal with reputational threats. The leaders I support are trained and confident to handle whatever lands in their lap.

I pride myself on being a trusted advisor who cares about your business as much as you do. I’ll get to know a business, understand the challenges and develop a measureable PR plan aligned with the business strategy. For over 20 years, I've been working with leaders at RBC, NCR, Canada Life, and Foresters helping them understand how a positive public profile is directly linked to healthy profits. Whether you want to build a profile, enhance one or introduce something new to the marketplace, let AE Public Relations help spread your message as effectively and as far and wide as possible.